Competitiveness of Singapore with other Destinations

Question: Describe about the Report for Competitiveness of Singapore with other Destinations. Answer: Introduction This essay has been discussed about the critical issues in tourism in Asia specific reason. The destination Singapore has been chosen for the analysis. This essay has been discussed about the tourism of Singapore and main attributes which has competitiveness for the designation. Singapore is a small and independent country in the world with the mixture of different religions. Today, Singapore is a prosperous state in South-east Asia. It is financially strong country and also famous for Asias economic tigers. It is also famous for its stability and safety in all over the world (BBC, 2016). Singapore is world famous for its tourism destination. It is famous for its art, culture, nature, wildlife, shopping, hotels, festivals, events, food and much more. Singapore is always a popular country among Australian tourist for travel. The main attributes of Singapore and that importance are discussed below: Singapore is one of the largest sectors in tourism in all over the world. Although it is small country but it always gives competition to the other counties in entertainment array (yoursingapore, 2016). Singapore is the famous for many attributes like hotels, festivals, green environment etc. Singapore is the main destination for tourist in all over Asia. It is famous destination for businessmen because of being rich economy and financial hub in the world. It is also famous for festivals and events which are organized in Singapore in time to time. Tourist can have fun throughout the year. The main attribute of Singapore competitiveness is special events that are organized by different countries in Singapore. There are many events take place in Singapore because this country is considered as the safest country in the world. Apart from this, the location of Singapore is in centre which can be accessed by all (Singapore Tourism, 2016). For determining the competitive advantage of Singapore, the model of destination competitiveness has been taken which is given by Ritchie and crouch. Model emphasize that Singapore is achieving success by creating strategic advantage. Figure 1: Destination Competitiveness (Source: Ritchie Crouch, 2010) The global (macro) environment In the model, the global (macro) environment consists of a vast array of phenomena which impact travel and tourism industry of the country. Macro environment is global in its scope. Events those took place in Singapore is the array by which travel and tourism industry have positive impact. Macro environmental factors consist of six principal groups related to the economy, technology, ecology, political and legal developments, socio cultural issues, and the constantly evolving demographic environment. The competitive (micro) environment Micro environment consists of destinations immediate arena of tourism activities and competition. Customers who are tourists also should be the focus in the micro environment. The Australians choose Singapore because of some reasons: A shoppers paradise, best facilities of hotels and a nation of educated people. The visiting of tourist has increased because of its events and festivals and Singapore gets opportunity to create more entertainment so that people come again and again and stay there for a long time. Core resources and attractors This component of the model describes the primary elements of destination appeal. It is these factors that are the key motivators for visitation to a destination. Special events represent a distinctive extension to that of the activities mix. The events of Singapore always attract Australian tourists. They give preference Singapore as compared to other countries. Many events like COMEX IT fair and sales events that organized every year in the country, are the centre of attractions for tourists. Australian tourists who come for the business events also enjoy fun events there. They also experience different variety of food and night life of Singapore. They like the mix culture of Singapore. Australians always give preference to easy life and in Singapore, they always get easy way of life with lots of fun and entertainment (Koumelis, 2012). Competitive analysis It is an evaluation of how destination compare to other destination. For the comparison, Macau has been taken. Macau is also a leading tourism country in the world. Many tourists come from Australia to Macau every year. Macau is a great city with unique cultural background. It has also good hotels and casino for tourists (Business news, 2011). Macau is a small city as compared to Singapore so accessibility of destinations is close to each other. In spite of all these good things, Macau is not the first choice of Australians for business events compared to Singapore. First Reason is that Macau has met a financial crisis in 2008 and it decreased in the number of tourist and income. Second, Macau is dependent on China government so it is not so much financially strong compared to Singapore. Third is that Macau is famous for gambling. So, it is not considered as the safe place compared to Singapore by Australians (Elaine, Ken, Moses, Raynis, Raymond, N.D.). Destination management This component consists of those activities which implement planning framework. The philosophy is to develop the destination with respect to economic, social and environmental goals. Brand image is a set of belief held by consumer for any specific brand, product or service (Kapferer, 2012). Singapore is famous for business events which are organized by different countries. It is always the favorite choice of Australian market for conducting events. The management board of Singapore tourism, Singapore Tourism Board, It has launched a branding campaign named Uniquely Singapore for tourists. It is an attempt to attract tourists of other countries by showing the unique image of Singapore. This campaign delivers a high level of service quality and satisfaction. Singapore Tourism Board has also been focusing on Australian tourists with the one of marketing campaign named Get lost and find the real Singapore. With this STB promoted a new tourism plan named Tourism 21-Vision of a Tourism Cap ital. The main aim of this plan is to offer memorable holiday experience. Reason to do business events in Singapore rather than other countries is that it is a small but financially rich country. The best and modern infrastructure makes it a green and clean country so it attracts tourists to travel there (Yee, 2009). The current situation of Singapore in tourism is very good and there is no doubt that it will be a great hub for new attraction and events. The biggest challenge for Singapore will be that there is lack of resources because it is a small country. There are recommendations to Singapore, which can be given that it should increase more technology to increase number of visit of tourist. It could also make the trip better and easy for them. For better performance, Singapore should do research on the views of tourists that what is the view of public on Singapores identity. Conclusion It has been concluded that Singapore has different qualities from other countries as Malaysia, Hong Kong, Fiji, Macau and South Korea etc. It is also the country of clean and green land and sounds politically safe. It is the most leading tourism destination and popular choice of Australian tourists because of its food, hotels, transport, nightlife, culture, festivals and events. The transportation of Singapore is a big strength for the country that provides best convenience to visitors. The mixture of traditional and modern culture has surprised the Australians. This campaign is mainly for Australians so that can enjoy the real Singapore and consider the Singapore as a best destination in future. Reference BBC news (2016), Singapore country profileaccessed on 17th August 2016 from https://www.bbc.com/news/world-asia-15961759 Business news (2011), Singapore most competitive tourism industry in Asia, accessed on 17th August 2016 from https://sbr.com.sg/hotels-tourism/news/singapore-most-competitive-tourism-industry-in-asia Elaine, F.I.M., Ken, L.T.M., Moses, H. 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