Advertising and Promotion - Hnd Essay - 5099 Words

Task 1a. Explain the structure, roll and relationship between parties in the communication industry. Communication industry is a collection of firms that attempt to inform, persuade and remind consumers about the products and services of various organisations. It is the voice of the company brands to make relationships with customers by having a feedback from them. In a communication process feedback is as much as important as the message. In this process of communication there are different types of organisations and people that accomplish various tasks to complete this cycle. We can simply them by drawing a structure as follows. The client is the organisation who needs to sell the products to target audience through an†¦show more content†¦Some of the advertisements are coming as pop ups when we are opening another web site or when we are working in another web site. Some clients are using public places to promote the products. Ordinary billboards are used in special ways such as flashing screens and some parts are coming through the boards to front or side. And also they are using public spaces to show their advertisements such as garbage cans, parking meters, elevators, airline snack packages, toilets, bicycle racks etc. In the shopping centres some promotional campaigns are taking place to persuade customers to their products. And also the name boards of shops are using as an advertising tool. The clients are providing the boards free of charge with their name on it and pay for the shop owner to promoting their products. The same thing is doing by using public transport services and private coaches also. Nowadays advertisements are very attractive and using less time. And also they are using musical backgrounds to attract customer concern. And also clients are using music videos to promote their products. In music videos we can see some products are showing by the actors and musicians for the purpose of persuading the customers. And also they are sponsoring reality shows like X factor, got talent etc. Some elide class products are promoting in fashion shows, parties for high class people and some first class shopping malls and hotels because their target market is different than the massShow MoreRelatedManual Of HND Marketing Planning Fina14769 Words   |  60 PagesHND Business- Unit Manual- Unit 14- Working with and Leading People UNIT MANUAL (STUDY GUIDE) Marketing Planning Unit 19 HND BUSINESS N E NELSON COLLEGE LONDON L S O N C O L L E G E Copy right Author Editor Version Nelson College London Alfred Mbeteh Nazim Uddin V1-August 2013 HND Business- Unit Manual- Unit 14- Working with and Leading People TABLE OF CONTENT Table of content ...........................................................................................................Read MoreProfessional Profile Essay1343 Words   |  6 PagesContent Creator (Part-time) Melbourne Style Watch by Iconic Image Group (Feb 2016 – Present) ï‚ § Operation and editorial support for the fashion and lifestyle magazine (Editing, structuring, articles writing, coordinating, marketing, promotions, subscriptions handling and advertising) ï‚ § Website/ Social Media restructuring, updating, contents creating and content management ï‚ § Script writing and creative support for videos ï‚ § Event management support for the charity fundraising programs ï‚ § Event coverage forRead MoreInternet Marketing1284 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learnerRead MoreInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreFilm Industry : Creative Industry1035 Words   |  5 PagesFilm Industry CREATIVE INDUSTRY REPORT Mickey Brestakova | HND 3D Animation | 26/09/17â€Æ' Background and History of Creative Industry The British’s creative industries have never been stronger. 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In this leadership management style, the team are free to complete the job or task in any way they wish. But the manager is still there to provide any guidance or answer to any questionsRead MoreAdvertising and Promotion2827 Words   |  12 PagesPractical Application Of Advertising and Promotion in Business  ­Ã‚ ­Ã‚ ­ Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Programme Title: Edexcel BTEC HND Certificate in Business (QCF)Read MoreCanon Marketing Strategy in Vietnam5157 Words   |  21 Pagesstores and supermarkets of electrical appliances dense distribute to create favorable conditions for customers to purchase products quickly. As a result, Canon products can come closer to customers. In addition to the promotion of the company Canon, these shops sometimes have promotions or discounts to help large consumer good Canon products and consumers have the opportunity to have access to Canon products. Canon special attends to two main markets of Ho Chi Minh City and Ha Noi. System of retailRead MoreStrategy of Tissot Analysis3843 Words   |  16 Pagesaffects development of Tissot at Viet Nam market. In addition, Tissot has to face to big competitor is replica Chinese wristwatch with cheap price and various design. The recommendation for Tissot focuses on promotion and advertising. Tissot should contact with singers or models to make advertising through TV, online, newspaper. Besides, Introduction Tissot come to Viet Nam so soon, but it is still unknown brand in Viet Nam. Therefore I choose topic: â€Å"MARKETING STRATEGY OF TISSOT IN VIET NAM† to

The Poverty Of The African American Community - 2334 Words

â€Å"All Men are created equal† a quote from the United States Constitution. Freedom is what the United States stands for it is what it was rooted from. However, we are into the 21st century and the idea that the United States still discriminates against a certain race is taboo to many. Everyone likes to walk around thinking that everything is alright and equal. Sadly this is not true. The African American, especially those found in the urban setting of Chicago is at a disadvantage. This is due to the erosion of the public education system along with fractured families along with other socioeconomic factors which have contributed to the cycles of poverty and ultimately creates a disadvantaged for African Americans in Chicago. For this research paper I’m going to focus on Chicago for its strong roots in the African American Community, but this isn’t just a one city problem the disadvantages to African Americans are spread out throughout the entire country in eve ry major city in every state and there is no hiding from it. From 1916 to 1970 there was an event-taking place across the country. This event called the great migration brought millions of African Americans north running from the segregation and racism in the south. Many laws such as the Jim Crowe laws gave African American a huge struggle to find peace in the south even in the early 20th century. Even though slavery was outlawed in all of the United States these laws gave black people un-equal rights and made it hard forShow MoreRelatedPoverty in the African American Community Essay931 Words   |  4 PagesUnited States developed the official poverty measures in 1960. It was developed by President Lyndon B. 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But the same cannot be said for African American families as a whole. The African American family and community is in trouble (Tilove, 2005). These families are facing many issues today that are contributing to their break down. These factors include poverty, diminishing health, welfare, incarceration, the struggle to find housing andRead MorePoverty and Homelessness1143 Words   |  5 PagesMrs. Leeker ENG111 2/25/14 Poverty and Homelessness: An Annotated Bibliography. â€Å"Black Parents Demand ‘World-Class’ Education, Too.† Washington Informer. 20. Mar 2013. ProQuest. Web. 15 Feb. 2014. In the article ‘World-Class Education’, it said that education need to be affordable for the community of African American. Some African American children are dropout which had damaged the community. Without education, the middle class people would not be able toRead MoreThe Black Disadvantage in the United States1655 Words   |  7 Pagesincarceration, poverty, unemployment, more student debt; these are just some of the issues that African Americans face in the United States today. The statistical facts show that African Americans Face an uphill battle compared to White Americans. A good portion of the financial inequality that exists is due to the trickle down of white financial ancestral inheritance which was able to amass overtime unlike the historically disadvantaged, enslaved, and segregated African American. How often doRead MoreThe Issues Of The African Americans1155 Words   |  5 Pagesand millions of other African Americans face this dilemma on a daily basis. This paper will effectively document the occurrences African Americans face daily as well as provide ways to positively impact my community. 2016 was a very arduous year for blacks in America. 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Such factors included, first, shift in the American economy from industrial to informational economy, thus limited the labor poll to only highly specialized individuals; second, the historical flow of migrants, and what it bring with it from competition over limited amount of resources; third, change in the urban

Eth 125 Free Essays

Write a 1,400- to 1,750-word paper that answers the following questions:  · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past?  · Have you learned something new about your own racial, ethnic, or cultural history?  · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. We will write a custom essay sample on Eth 125 or any similar topic only for you Order Now population look like in the year 2050? Why do you think so?  · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society?  · How can we foster a climate of acceptance and cultural pluralism in the United States?  · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required)  · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required)  · How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and rig ht margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page. Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of the paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper. When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited. When that source is cited again, the first author’s surname and â€Å"et al. † are used. See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 2001). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited. When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150. Entries are organized alphabetically by surnames of first authors and are formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use â€Å"et al. † for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis. If no publication date is identified, use â€Å"n. d. † in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Figure 1. Caption of figure [Figures – note that this page does not have the manuscript header and page number] How to cite Eth 125, Essay examples Eth 125 Free Essays Write a 1,400- to 1,750-word paper that answers the following questions:  · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past?  · Have you learned something new about your own racial, ethnic, or cultural history?  · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. We will write a custom essay sample on Eth 125 or any similar topic only for you Order Now population look like in the year 2050? Why do you think so?  · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society?  · How can we foster a climate of acceptance and cultural pluralism in the United States?  · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required)  · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required)  · How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and rig ht margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page. Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of the paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper. When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited. When that source is cited again, the first author’s surname and â€Å"et al. † are used. See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 2001). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited. When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150. Entries are organized alphabetically by surnames of first authors and are formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use â€Å"et al. † for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis. If no publication date is identified, use â€Å"n. d. † in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Figure 1. Caption of figure [Figures – note that this page does not have the manuscript header and page number] How to cite Eth 125, Papers

Three Eras of Communication free essay sample

This paper will explain the nature of three eras of communication as reflected in a specific example taken from very recent, contemporary times. The following paper discusses the Three Eras of Communication,? that Sarah Russell Hankins? talks about in her essay. According to her essay, three eras of communication can be divided roughly as existing in three distinct eras or forms of idea transmission. The author discusses the primary orality era, the literary era and the secondary literary orality. From the paper: The second of these eras is that of the secondary or literary era of communication. To a certain extent, to call this era secondary is disingenuous, as many cultures, such as that of the early Celtic culture in Ireland, never moved onto a literary form of communication, and obviously oral transmission occurs on a daily basis in literate cultures. However, Hankins point is that the introduction of literacy changes the nature of both written and oral communication, as well as introducing a new venue for that communication. We will write a custom essay sample on Three Eras of Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This era moves stretches through the invention of the first alphabet to the introduction of the printing press in the Middle Ages.