Advertising and Promotion - Hnd Essay - 5099 Words

Task 1a. Explain the structure, roll and relationship between parties in the communication industry. Communication industry is a collection of firms that attempt to inform, persuade and remind consumers about the products and services of various organisations. It is the voice of the company brands to make relationships with customers by having a feedback from them. In a communication process feedback is as much as important as the message. In this process of communication there are different types of organisations and people that accomplish various tasks to complete this cycle. We can simply them by drawing a structure as follows. The client is the organisation who needs to sell the products to target audience through an†¦show more content†¦Some of the advertisements are coming as pop ups when we are opening another web site or when we are working in another web site. Some clients are using public places to promote the products. Ordinary billboards are used in special ways such as flashing screens and some parts are coming through the boards to front or side. And also they are using public spaces to show their advertisements such as garbage cans, parking meters, elevators, airline snack packages, toilets, bicycle racks etc. In the shopping centres some promotional campaigns are taking place to persuade customers to their products. And also the name boards of shops are using as an advertising tool. The clients are providing the boards free of charge with their name on it and pay for the shop owner to promoting their products. The same thing is doing by using public transport services and private coaches also. Nowadays advertisements are very attractive and using less time. And also they are using musical backgrounds to attract customer concern. And also clients are using music videos to promote their products. In music videos we can see some products are showing by the actors and musicians for the purpose of persuading the customers. And also they are sponsoring reality shows like X factor, got talent etc. Some elide class products are promoting in fashion shows, parties for high class people and some first class shopping malls and hotels because their target market is different than the massShow MoreRelatedManual Of HND Marketing Planning Fina14769 Words   |  60 PagesHND Business- Unit Manual- Unit 14- Working with and Leading People UNIT MANUAL (STUDY GUIDE) Marketing Planning Unit 19 HND BUSINESS N E NELSON COLLEGE LONDON L S O N C O L L E G E Copy right Author Editor Version Nelson College London Alfred Mbeteh Nazim Uddin V1-August 2013 HND Business- Unit Manual- Unit 14- Working with and Leading People TABLE OF CONTENT Table of content ...........................................................................................................Read MoreProfessional Profile Essay1343 Words   |  6 PagesContent Creator (Part-time) Melbourne Style Watch by Iconic Image Group (Feb 2016 – Present) ï‚ § Operation and editorial support for the fashion and lifestyle magazine (Editing, structuring, articles writing, coordinating, marketing, promotions, subscriptions handling and advertising) ï‚ § Website/ Social Media restructuring, updating, contents creating and content management ï‚ § Script writing and creative support for videos ï‚ § Event management support for the charity fundraising programs ï‚ § Event coverage forRead MoreInternet Marketing1284 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learnerRead MoreInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreFilm Industry : Creative Industry1035 Words   |  5 PagesFilm Industry CREATIVE INDUSTRY REPORT Mickey Brestakova | HND 3D Animation | 26/09/17â€Æ' Background and History of Creative Industry The British’s creative industries have never been stronger. 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In addition to the promotion of the company Canon, these shops sometimes have promotions or discounts to help large consumer good Canon products and consumers have the opportunity to have access to Canon products. Canon special attends to two main markets of Ho Chi Minh City and Ha Noi. System of retailRead MoreStrategy of Tissot Analysis3843 Words   |  16 Pagesaffects development of Tissot at Viet Nam market. In addition, Tissot has to face to big competitor is replica Chinese wristwatch with cheap price and various design. The recommendation for Tissot focuses on promotion and advertising. Tissot should contact with singers or models to make advertising through TV, online, newspaper. Besides, Introduction Tissot come to Viet Nam so soon, but it is still unknown brand in Viet Nam. Therefore I choose topic: â€Å"MARKETING STRATEGY OF TISSOT IN VIET NAM† to

The Poverty Of The African American Community - 2334 Words

â€Å"All Men are created equal† a quote from the United States Constitution. Freedom is what the United States stands for it is what it was rooted from. However, we are into the 21st century and the idea that the United States still discriminates against a certain race is taboo to many. Everyone likes to walk around thinking that everything is alright and equal. Sadly this is not true. The African American, especially those found in the urban setting of Chicago is at a disadvantage. This is due to the erosion of the public education system along with fractured families along with other socioeconomic factors which have contributed to the cycles of poverty and ultimately creates a disadvantaged for African Americans in Chicago. For this research paper I’m going to focus on Chicago for its strong roots in the African American Community, but this isn’t just a one city problem the disadvantages to African Americans are spread out throughout the entire country in eve ry major city in every state and there is no hiding from it. From 1916 to 1970 there was an event-taking place across the country. This event called the great migration brought millions of African Americans north running from the segregation and racism in the south. Many laws such as the Jim Crowe laws gave African American a huge struggle to find peace in the south even in the early 20th century. Even though slavery was outlawed in all of the United States these laws gave black people un-equal rights and made it hard forShow MoreRelatedPoverty in the African American Community Essay931 Words   |  4 PagesUnited States developed the official poverty measures in 1960. It was developed by President Lyndon B. 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Eth 125 Free Essays

Write a 1,400- to 1,750-word paper that answers the following questions:  · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past?  · Have you learned something new about your own racial, ethnic, or cultural history?  · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. We will write a custom essay sample on Eth 125 or any similar topic only for you Order Now population look like in the year 2050? Why do you think so?  · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society?  · How can we foster a climate of acceptance and cultural pluralism in the United States?  · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required)  · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required)  · How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and rig ht margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page. Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of the paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper. When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited. When that source is cited again, the first author’s surname and â€Å"et al. † are used. See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 2001). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited. When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150. Entries are organized alphabetically by surnames of first authors and are formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use â€Å"et al. † for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis. If no publication date is identified, use â€Å"n. d. † in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Figure 1. Caption of figure [Figures – note that this page does not have the manuscript header and page number] How to cite Eth 125, Essay examples Eth 125 Free Essays Write a 1,400- to 1,750-word paper that answers the following questions:  · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past?  · Have you learned something new about your own racial, ethnic, or cultural history?  · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. We will write a custom essay sample on Eth 125 or any similar topic only for you Order Now population look like in the year 2050? Why do you think so?  · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society?  · How can we foster a climate of acceptance and cultural pluralism in the United States?  · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required)  · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required)  · How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and rig ht margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page. Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of the paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper. When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited. When that source is cited again, the first author’s surname and â€Å"et al. † are used. See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 2001). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited. When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150. Entries are organized alphabetically by surnames of first authors and are formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use â€Å"et al. † for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis. If no publication date is identified, use â€Å"n. d. † in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Figure 1. Caption of figure [Figures – note that this page does not have the manuscript header and page number] How to cite Eth 125, Papers

Three Eras of Communication free essay sample

This paper will explain the nature of three eras of communication as reflected in a specific example taken from very recent, contemporary times. The following paper discusses the Three Eras of Communication,? that Sarah Russell Hankins? talks about in her essay. According to her essay, three eras of communication can be divided roughly as existing in three distinct eras or forms of idea transmission. The author discusses the primary orality era, the literary era and the secondary literary orality. From the paper: The second of these eras is that of the secondary or literary era of communication. To a certain extent, to call this era secondary is disingenuous, as many cultures, such as that of the early Celtic culture in Ireland, never moved onto a literary form of communication, and obviously oral transmission occurs on a daily basis in literate cultures. However, Hankins point is that the introduction of literacy changes the nature of both written and oral communication, as well as introducing a new venue for that communication. We will write a custom essay sample on Three Eras of Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This era moves stretches through the invention of the first alphabet to the introduction of the printing press in the Middle Ages.

Catch 22 Essays (1153 words) - Yossarian, Captain Aardvark

Catch 22 A cult classic, Catch-22 is also considered a classic in American literature. It tells the story of Captain John Yossarian, bombardier in the U.S. Army Air Force in the Second World War. Yossarian sees himself as one powerless man in an overpoweringly insane situation. Heller himself was a bombardier for the U.S. Army in the Second World War, flying in combat over Italy. He flew 60 missions before he was discharged as a lieutenant at the end of the war. After the war, Heller took a job as a copywriter for a small New York advertising agency. In 1953 he started working on Catch-22 --which he didn't complete until 1961. There was only one catch and that was Catch-22, which specified that a concern for one's safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missio ns and sane if he didn't, but if he was sane he had to fly them. If he flew them he was crazy and didn't have to; but if he didn't want to he was sane and had to. Yossarian was moved very deeply by the absolute simplicity of this clause of Catch-22 and let out a respectful whistle. "That's some catch, that Catch-22," he observed. "It's the best there is," Doc Daneeka agreed. One of the most important qualities of Catch-22 is its experimentation with the experience of time; by presenting a linear narrative in a mixed-up order, the novel both deprioritizes development toward an end as a feature of its plot and conveys the impression that, as Yossarian is afraid to confront a life that ends in death, the novel itself is skittish about the idea of the passing of time, which leads toward death. Breaking up the time flow is, in a sense, an attempt to defy mortality. In these early chapters, Dunbar presents an important alternative to this approach: he knows he is trapped in linear time, b ut he hopes to live as long as possible in it by making time move more slowly in his perception. So he courts boredom and discomfort, because time seems to pass more slowly when he is bored or uncomfortable. The separation of the actual passage of time from the experience of that passage is, for Dunbar, an attempt to regain control of a life constantly threatened by the violence of war. ****** The first time Yossarian ever goes to the hospital, he is still a private. He feigns an abdominal pain, then mimics the mysterious ailment of the soldier who saw everything twice. He spends Thanksgiving in the hospital, and vows to spend all future Thanksgivings there; but he spends the next Thanksgiving in bed with Lieutenant Scheisskopf's wife, arguing about God. Once Yossarian is "cured" of seeing everything twice, he is asked to pretend to be a dying soldier for a mother and father who have traveled to see their son, who died that morning. Yossarian allows them to bandage his face, and pre tends to be the soldier. ****** ***** Huple A fifteen year-old pilot; the pilot on the mission to Avignon on which Snowden is killed. Huple is Hungry Joe's roommate, and his cat likes to sleep on Hungry Joe's face. ***** ***** One evening Nately finds his whore in Rome again after a long search. He tries to convince Yossarian and Aarfy to take two of her friends for thirty dollars each. Aarfy objects that he has never had to pay for sex. Nately's whore is sick of Nately, and begins to swear at him; then Hungry Joe arrives, and the group abandons Aarfy and goes to the apartment building where the girls live. Here they find a seemingly endless flow of naked young women; Hungry Joe is torn between taking in the scene and rushing back for his camera. Nately argues with an old man who lives at the building about nationalism and moral duty--the old man claims Italy is doing

6 steps to reduce stress and anxiety during your commute

6 steps to reduce stress and anxiety during your commute Commuting to work is a job in itself. There is always an incident that occurs, unexpectedly. Whether we’re dealing with people on the crowded train or stuck in rage inducing  traffic, we can all agree that our commute takes a major toll on us. While we may  not be able to predict with 100% accuracy what will occur during our commute, we can reduce the stress it inflicts on us by taking calculated precautions. Here are 6 steps to reducing commuter stress.Source [Success]

History contrast between England and French political structures Essay

History contrast between England and French political structures - Essay Example The examples of countries with such different ways of life are England and France. Despite them being located in the same continent, they had concrete differences in their political structure which we are going to explore. To start with, the French government was under a king and was considered absolute monarchy. This is because it was believed that the king held all the powers and was only answerable to God only. It was also believed that the king was ordained by God and therefore going against the king was going against God. According to Jean Domat and Jacques Benique Bossuet, king’s subjects had to be submissive and obedient failure to which one was said to resist God authority (Wollmann, 10). Additionally, it was believed that for the country to survive, only one person could rule it and that person had to be in charge of all the people. Every citizen had to follow the laws set by the king and nobody could question the king. This ensured that the country had the best defen se against any form of division among the citizens. However, England had quite a different type of political structure. This is because the English monarchy was as successful s French one since the will of people had triumphed over that tradition resulting to new form of government. England’s monarchy was always threatened by coming up of institutions such as parliament, Magna Carta and the common law which somehow were always against the traditional governance.

Supply Chain Management exam Essay Example | Topics and Well Written Essays - 750 words

Supply Chain Management exam - Essay Example The risks associated related to each supplier is to be studied and evaluated. Also, a back up supplier should be selected who can supply in case the first supplier fails. The last step is to implement the strategy and employ regular evaluation of the supplier, its quality and performance. Methods should be used to increase the performance and reduce the extra costs of logistics through various service methods and technologies. Â   Question 2 In the existing scenario of volatile markets, organizations are searching for solutions to reduce costs along the entire enterprise chain. The key is to pursue both the strategic as well as tactical cost reduction and improvement measures which help the management to stay ahead in the com[petition. Further to balance out the long and short term margin pressures, cost reductions have become a necessity. Lean management has definitely been a stress reliever to companies in order to reduce waste and cut down costs. Lean management approach assist t he management to drive a continuous bottom up approach with regular small improvements down the line along all areas and departments in the chain. The fundamental approach of lean is to provide higher value to the end customer by increasing the product quality and reducing the waste. The five concepts of lean are – understanding the concept of the value addition stream and the waste being produced, staff training to help them reduce waste within their own working environment and nurturing the Lean culture among them so that they can become trainers for other teams. The main approach in the lean concept to reduce costs are as follows – 1. Identifying the value preference of the end user – since the end value of the product matters to the client, it is important that the management identifies those activities that add value to the product and those who do not. Activities who do not add value must b e eliminated and thus costs are automatically reduced. 2. Identify ing the true value stream or chain of activities – identifying the correct value stream which consist of those activities which when followed in the right sequence, provide the desired value for the customer. It is significant that the management identifies the correct sequence of activities that constitute the Value stream. This significantly reduces the waste that is generated in the value stream at some points where there is no order. 3. Enhanced Flow of the stream - Lean management lays stress upon steady and continuous flow of activities which support product value addition. Any kind of hindrances are identified by the lean approach and eliminated. 4. Pull approach rather than a push approach - In lean organizations, the production schedules are dictated by a pull approach and not by the arbitrary production plans of the shop floor personnel or Operations Managers. Most services would rather be pulled by the Customer Demand in the lean management. Production only in the case of demand leads to less inventories, less and optimal use of resources, and less cost. 5. Imporvement cycle – when the lean approach progresses within a system, it becomes easier to

Effects of drug cartels on U.S. border states Research Paper

Effects of drug cartels on U.S. border states - Research Paper Example With the infiltration of the drug cartel into the United States there comes some serious issues. There are several different cartels in Mexico and these organizations will often get into violent battles over drug trafficking routes, leading to violence within the United States border states, (http://www.borderlandbeat.com/2011/04/mexican-cartels-migrate-to-usa.html). Obviously, the drug cartel brings more drugs into the border states and cities. More illegal drugs in any area is never a good thing. Drugs become more accessible to people, leading to a variety of issues. Lastly, there are economic concerns that arise in these border states due to the presence of the drug cartel. The interesting part is that these economic concerns are not all negative. There can be positive impacts related to the influx of money into the cities and border states. There are two ways in which drug cartel members participate in the economic climate of the city in which they live. Some members of drug cartels operate their own business, disguised as a legal company, but actually serving as a front for their drug business. These businesses can launder drug money and be a store front of sorts for the distribution of illegal drugs. These businesses are also a way to purchase necessary supplies legally, (Freedman, 2011). An example of this happened in San Antonio, Texas. There was a real estate developer named Marin â€Å"Gordo† Herrera. Even in the recent difficult economic times, Herrera was able to develop two successful real estate development companies and manage to avoid the foreclosure crisis. During this time, he was able to earn more than $4 million in profits. This money and the purchase of 77 properties contributed positively to the San Antonio economy, (Freedman, 2011). However, Marin â€Å"Gordo† Herrera was actually a primary member of a Mexican drug

Health Benefits of Syzygium Cumini

Health Benefits of Syzygium Cumini ABSTRACT: Syzygium cumini which is commonly known as Jamun or Jambul is quite famous as the Indian summer fruit and is in use very much. This plant has innumerable use in the field of health and medicine. Starting from earlier the usage of jamun is in use and is been used in the ayurvedic and unani medicine from traditional times. Syzygium cumini (L). SKEEL is flowering plant which belong to the family Myrtaceae. The major function of Syzygium cumini is that it helps in the treatment of DIABETES. In many developing countries where medicine are not fully developed, the fruits of Syzygium cumini are been in use so as to cure many diseases. During many research it was been found that this plant is rich in many chemical composition which helps in curing many diseases. Particularly the plant contain a high amount of anthocyanin, glucoside etc. which contain medicinal properties. Not only the single part of the plant but each and every part of the plant contains medicinal properties starting from le aves till its bark and root all are of equally importance. The seeds especially play major role in the treatment of blood sugar as they help in reducing the blood sugar level in body and also constitute many antioxidants. The researchers have developed many medicine from the extract of jamun which can be beneficial in treating many diseases. The species of syzygium cumini is native to the countries like India, Bangladesh, Bhutan, Pakistan etc. Scientist have found that the syzygium cumini consist of a wide varieties of phytochemicals and nutrients. In other countries it is also known as black plum, java plum etc. Apart from all these countries Syzygium is also been grown in various other countries and is been used in treating many disorders specially Diabetes. It is usually treated as a medicinal source from traditional time being. In this term paper the major important points which are been focused are what are all the important characteristic features of the plant Syzygium cumini and how this plant and its part are been used up in the health field. .KEYWORDS: phytochemicals, syzygium cumini, diabetes, INTRODUCTION If it has to be started from the very beginning the start would be from the origin of usage of the plant syzygium cuimni as a medicinal element. From early time when medicine were not known much to people the use of herbs and natural drugs were in very common state. Since then the use of plant is very common and from then onward the scope of syzygium became widely famous. SYZYGIUM CUMINI is a plant which is of great use. It has many characteristic compounds which possess disease curing feature. Syzygium is a species of Myrtaceae, which is native to the many countries such as Pakistan, India, Bhutan, etc. Since the research going on from the last few years it was found that this plant and all the part of it possess especially the seeds and bark possess anti-diabetic curing characteristic. During the studies in last decades the anti-diabetic feature of this plant is been cited in many research paper and review article. It is said to be that these plants are found to be rich in compounds such as anthocyanin, anti-oxidant properties and much more which help in curing this disease. It was noticed that the seeds contain many chemical composition which help in reducing the blood sugar level. Apart from the major role in curing diabetes Syzygium cumini also has many other properties and important role in health. It can be said that it is core of many function s which are been very useful for human beings. The discussion of each and every part of jamun and their major function is done. The other points which are been discussed would be up till now what all research is been done in the development of medicines from the plant extract. Hence these all point would be discussed in the following review article apart from this the major research growing up in the development of medicines from jamun is also been discussed futher. SOURCE: http://www.carlos-alvarado.com/2010_05_01_archive.htm BENEFICIAL PARTS OF SYZYGIUM CUMINI OR JAMUN During the research which was done it was found that not only the fruits but each and every part of the plant is found to be equally important and consisting of some of the medicinal value. [3] It was found that it was a very good source of cartenoids and many other vitamins which are been proved to be very beneficial for human beings. Starting from the leaves to the bark and seed each of the plant extract is of equally importance in medical field. On by one each of them are discussed as follows: LEAVES : It was earlier discussed that every part of syzygium cumini is comprised of a lot of medicinal value. One of the important part of this plant is its leaves. After doing several experiment is was found that the leaves of jamun consisted of anti-microbial characteristic. It was found that the extract of the leaves of this plant is been used in order to cure many skin diseases especially skin wound as they contain some of the important chemical composition such as: anthocyanin etc which consist of anti-microbial factor in it.[4] Due to these anti-microbial content the developing research institute are working so as to make many daily uses product such as soap and cream from jamun extract. Source: http://explorepharma.wordpress.com/2010/09/27/syzygium-cumini/ Apart from the antimicrobial characteristic the leaves of syzygium cumini also consisted of other important feature such as the leaves also helps in curing gum problems and teeth problems. Some recent research has shown that the extract of leaves if is used also helps in relieving from gastropathy, leucorrhoea, stoamchalgia etc. these are some of the major problems related to the stomach. The leaves extract also helps in curing stomach constipation. Thus the leaves of this plant, syzygium cumini is of equally important as it helps in curing many gastrointestinal problems. SEEDS Seeds of syzygium cumini plant is of atmost importance. It was noticed that the leaves also possess many other characteristic feature out of which the cure of diabetes is n of the important feature. During the last 125 year research which was much before the discovery of insulin many evidence were seen which defined that seeds of these plants help in curing the blood sugar level. In the research it was found that the seeds of jamun contain many elements such as gulcoside jambolin which help usually help in reducing blood sugar level by reducing the conversion of starch to sugar by changing the various chemical processes in it. Apart from this one characteristic the leaves also contain other falvonoids, phenol and rich in protein and calcium. [4]. After performing several experiment on mice and rats it was found that seed of syzygium cumini were capable of curing main 2 type of diabetes Hence it was experimentally proved that the seeds of syzygium were proved to be effective against controlling blood sugar level. Other studies have also revealed that the seeds also contain many alknoids , these alknoids have an ability toward the hyperglycemic effect. Hence it can be beneficial in many ways. BARK Bark which is another part of the plant jamun is also effective in many manners. The bark of syzygium cumini contain ANTI-OXIDANT characteristic. It also comprises of many other characteristic one of which is diabetes control too. It can be said that overall each and every part of jamun is of equally significance. Starting from the leaves to the bark and fruit each hold medicinal characteristic. In this the bark of the plants are found to be having properties like antimicrobial which is also one of the important characteristic. FRUITS OF JAMUN The fruits of jamun are also very significant. After doing several research, scientist have found that the fruit of jamun is mainly treated in symptoms like stomachic , diuretic, etc. Many a times the juice of this fruits is been consumed in order to get relieve from problems like constipation and many other gastrointestinal problems. A very common problem related to gum is known as GINGIVITIS which can also be cured by using the extract of fruits of this plant{7} Due to these several important characteristic these are commercially used and many medicines are also been derived from them. Source: http://trade.indiamart.com/details.mp?offer=4336727155) As the health benefits of syzygium were well known before hence many food industries started to making products from jamun or syzygium parts In this the main important products which were involved were the juices. Juices which were derived from jamun extract mainly from their fruits were commercially available in markets. These juice as shown in the above figure were thought to be a replacement of sugar, as it helped in controlling blood sugar level. In the field of ayurvedic medication the usage of jamun juices in place of sugar for diabetes patients is still in use. Now a days the main product extracted from syzygium is been jamun pulp, jamun vinegar jaumun powder etc are used for many other purposes apart from reducing blood ugar level. The vinegar derived from jamun is also a cure for many problems. The extracted vinegar can be used up in cases like swelling of liver and spleen.[6]. It is found that this vinegar is also helpful in decreasing the migrane pain up to some extent. Th e other important product derived from jamun is the seed powder. Source; http://spicingyourlife.blogspot.in/2009/07/jamun-seed-powder-diet-for-diabetics.html The powder which is been extracted from the seed are especially designed for diabetes cure which is often prescribed to diabetes patient. Very often people suffer from urine problems or kidney infection, these jamun extract in the form of powder or the pulp is prove to be effective in much cases. As it was earlier discussed that jamun comprises of astringent property which help in passage of urine easily. Hence it was seen that it help in solving the problem related to utrine infection. Sometime this powder is extracted from the other parts of the plant and hence consists of the properties like anti-oxidant majorly. In other words each and every part of jamun is enriched with medicinal value and holds up a very bright future prospect. SYZYGIUM CUMINI EFFECTIVE TOOL AGAINST DAIBETES Diabetes is one of the common and famous disease which arises due to many factors. It can be said that diabetes is a condition in which there is a rise in blood sugar level and the person starts to suffer from various symptoms such as increase in thirst, more urination etc. long term untreated diabetes may cause severe damage and problems to the body which may include the damage to the heart, kidney and eyes. Since early time when not much was known in the field of advanced medicine from that onward time diabetes has started spreading its arm around the world and no sooner it became famous worldwide. Diabetes is characterized in two types a) TYPE 1 which is stated as Diabetes mellitus and TYPE 2 which is diabetes insipidus. In an estimation given, it was found that till 2013, 382 million people were reported to be suffering from diabetes out of which 90% were reported to having Type 1 diabetes. Hence the cases of diabetes are increasing at an alarming rate in worldwide. Now in recent time when new discoveries are been arising in every field including DRUGS AND MEDICINE then there is the development of new kind of medicine which are been used as medicine for diabetes. But this is about today what about two or three decade ago when no accurate and exact cure of diabetes was been found. In early time Ayruvedic medicine were the only treatment which was been used up in curing any certain kind of disease. The people of that time also believed that the extract derived from the herbs and shrub can be helpful in curing diseases. As no perfect cure was known at that time hence the usage of the product derived from Syzygium cumini were used for the treatment of blood sugar blood level. After doing many research, it was found that Syzygium cumini or Jamun was proved as an adjuvant therapy in case of treatment of Diabetes Type 2. Apart from its seed which is a great source of anthocyanin and help in controlling the diabetes similarly the fruity purple pulp of this plant is also of great importance as it also anthocyanin rich. The various drug and medicinal research organization are been doing many research in order to determine the rate at which the seeds and pulp are helpful in controlling blood sugar. Studies have shown that the seeds of Syzygium cumini are rich in ellagitannins, a compound whose composition is of hexa hydroxyl diphenoyl glucose which help in reducing the content of sugar level hence help in decreasing the blood sugar level. Another important part of the Syzygium cumini plant is its fruits which also shows the anti-diabetic property. The fruits are a good source of chemical like glucosides, jambolin and ellagic acid which help in reducing the conversion of starch into glucose thus help in controlling the blood sugar level. Hence Syzygium cumini comprises of many essential compounds which help in curing diabetes. Not only in controlling blood sugar level Syzygium cumini or jamun also possess many other medicinal values. OTHER MEDICINAL VALUE OF SYZYGIUM CUMINI Up till now Syzygium cumini studied for its anti- diabetic property. But many research paper also state that apart from its anti-diabetic property, Syzygium cumini is a ocean of many other features or characteristics in the field of medicine. In India, Syzygium cumini commonly known as Jambolan is well recognized as a folk medicine as well as in pharmaceutical trade. If it is been said in medicinal value then the fruits and bark of this plant are said to be having diuretic, astringent and stomachic properties. Along with this in comparison to any other seasonal fruit Syzygium cumini comprises of a high level of anti-oxidant property. This anti –oxidant feature consist of constituents such as anthocyanin, falvonoids, tannin etc. These constituent are responsible for causing the anti-oxidant properties. In the market product such as in toothpaste etc which are used in household sometime contain jamun extract as it is rich in anti-oxidant property. Syzygium cumini plant is comprises of other health benefits too, out of which one is that it help in reducing the risk of degenerative diseases.[6] The degenerative diseases is diseases in which structure or function of the tissue or organ which is been affected deteriorate increasingly examples can be Alzheimer’s disease, Parkinson’s disease, etc. can also be cured up by using Syzygium plant. The fruit pulp of this plant which contains main four anti-oxidant constituents which include falvonoids , phenolic, vitamins and cartenoids. These all anti-oxidant help in reducing the oxidative stress and also help in inhibition of macromolecular oxidation which helps in reducing the risk of degenerative diseases. Apart from the curing these diseases, there are many other diseases and problems which can be cured by using the extract of Syzygium cumini . Some of the important and characterized feature of treatment of diseases with Syzygium cumini are: Syzygium cumini possess antineoplastic. Antineoplastic is property of acting to prevent, inhibit or stop the development of a neoplasm which is also known as a tumor. Extract from Syzygium cumini act as an antineoplastic agent, which can be helpful in treatment of disease such as colon cancer[7]. The fruits and bark extract of Syzygium cumini or Jamun have the Radioprotective and chemoprotective effect which help in treatment of cancer. The plant also contains flavonoids and gallic acid which help in the reduction of formation of tumor or reducing the carcinogenic effect. Hence apart from the treatment of diabetes, Syzygium cumini is a core of many health benefits. Thus it was found by the researchers that the Syzygium cumini or jamun help in curing up many diseases. SCOPE IN FUTURE IN FIELD OF TREATMENT As in the field of medicine new discovery always arises. By going through all the research work which is been done up till now regarding the role which Syzygium cumini plant species is playing in the field of medicine one thing is clear that this plant possess many characteristic property which could be used by in the medication and will also help in the improvement in the field of medicines. The major effect of this plant is on the treatment of diabetes. If the future scope is to be discussed then it must be seen that Syzygium cumini or Jamun holds up many advantages in the way of treatment of diabetes. Firstly as jamun is a inexpensive summer growing species it can be grown anywhere. Hence it is going to be a cheaper way of treatment. Not only this it is one of the natural remedy which prove to be quite effective and non-toxic or harmless as it doesn’t contain any harmful constituent. Easily available. Can be use in the day to day meal. Hence it is to be noted that Syzygium cumini is of great use. The major Drug and Medicine organization and research center are developing techniques in which they are deriving drugs and medicine from the extract of this plant. Apart from these research and drug development, the ayurvedic medicine are commercially are been generated in market for the uses. Hence it can be said that Syzygium cumini hold all the features which make it a powerful curable of disease. In future where new development is taking a step ahead this would be prove a long term beneficial medication. CONCLUSION Thus the role of Syzygium cumini is well defined and the advantageous of it are also been discussed in this review article. This review article was mainly done in order to get an idea what Syzygium cumini plant is capable off. Its characters, constituents and the role of various chemical present in it. Hence it all in one curable formula of disease.

The True Tragedy of AIDS :: AIDS

The True Tragedy of AIDS Â   When I was in South Africa, I spent some time in a township called Crossroads, which essentially began as a squatter camp for immigrants looking for work near Cape Town. In the late 80s and early 90s, to make room for an alleged development project, the apartheid government tried to relocate the settlers. Whatever the reasons, entire sections of the settlement were razed. Many people did not want to move and, consequently, their resistance was met with arson and both random and targeted violence; many of the victims were women and young children. The settlers' sense of security, albeit loosely bound with wood and corrugated iron, was destroyed. In 1994, as democracy came to South Africa, the settlers who remained began to rebuild their community out of the wreckage of apartheid, only to be confronted by a powerful new enemy: AIDS. Â   For me, Crossroads became an example of the conflicting reality in South Africa today - destruction and resilience, hope and continual struggle. Â   Crossroads is now home to Beautiful Gate, a home for dozens of children living with HIV/AIDS whose parents are either unable to take care of them or have already died. Converted from what was once a place for troubled youth, Beautiful Gate is surrounded by an imposing fence; I thought this was unusual to have around a place for sick children. On the windows are metal bars, which I originally thought were there to protect the children from violence caused by the stigma surrounding AIDS. I was wrong. In fact, the bars are there because people had tried to steal food...because in Crossroads only half of the people can find work and they are desperate to support themselves. Some of us were able to visit Beautiful Gate a couple times, and I remember talking to Francis Herbert, the social worker there. I asked her why she continued to work there. How could she continue to work when essentially no one was listening, when the government was faced with so many problems it couldn't pay attention, when she knew that for every child that stays at Beautiful Gate, dozens, actually thousands, more have no place to go. Why? Francis looked at me with a puzzled face. She does what she does because it has to be done. I see now how obvious that answer was. And I realize now that Francis and others working in similar conditions will keep hitting a brick wall unless people like myself use our knowledge of the severity of AIDS to mobilize international support.